Memorable brands have one thing in common: they stand for something clear. Start by defining your mission and core values, then make sure every piece of communication—online and offline—reflects them. Maintain visual consistency with a brand style guide covering colors, typography, and imagery. Focus on experiences, not just transactions: small gestures, personalized messages, and responsive support create moments customers remember. Tell your brand story often, weaving it into social posts, product descriptions, and presentations. Finally, encourage happy customers to share their experiences publicly and reward their advocacy.