Research shows that users form an impression of your business within seconds of landing on your site or app. Poor UX—whether it’s a slow page load, an unclear checkout process, or awkward mobile navigation—can quickly erode trust and patience. Every second of delay increases the chance that a visitor will leave and click over to a competitor who offers a better experience. Strong UX is about empathy. It’s understanding exactly what your customer needs at each step and delivering it with minimal friction. This means streamlining navigation, ensuring calls-to-action are clear and compelling, optimizing for mobile, and maintaining consistent design elements that reinforce your brand identity. By focusing on UX, you not only retain more customers—you also turn casual visitors into loyal advocates.